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What is SEO?

Search engine optimization (SEO) is the art and science of driving targeted website traffic to your website from search engines.

When we perform a search, for example in Google, we see a list of different results. Usually, we look at the first results. And if we want our business to appear in a good position, how do we get it? The answer is SEO.

In this article, I will discover what the acronym SEO stands for. They come from the English “Search Engine Optimization” and could be translated as “Search engine optimization“, that is, their role is to position the different websites to ensure the user the best results, those that best suit their needs.

Therefore, it is the process of improving the visibility of a website, positioning it in the main search engines, understood how to google, yahoo, etc. SEO is a type of organic positioning, since it is not paid to appear in the best positions, it is achieved through tricks, strategies and good development of the site.

SEO has a branding value since users associate the good positioning of the website with the prestige of the brand, also being in a better place generates a greater number of visits.

What factors does SEO take into account?

SEO merges two elements, on the one hand, it takes into account how search engines work and on the other, how users search. It is very important to optimize the website in order to facilitate the information contained on our website so that the search engines position us correctly. Therefore, investigate the way in which users search our products or services in the search engines is essential to obtain good results.

How do search engines work?

Understanding and understanding how search engines work is essential to be able to carry out a successful strategy. First, always keep in mind that search engines meet the information needs of users. The results are updated regularly by means of algorithms, that means that the positions can change.

Relevancy

If you search for “chocolate chip cookie recipes”, you don’t want to see web pages about truck tires.

That’s why Google looks first-and-foremost for pages that are closely related to your keyword.

However, Google doesn’t simply rank “the most relevant pages at the top”. That’s because there are thousands (or even millions) of relevant pages for every search term.

For example, the keyword “cookie recipes” brings up 349 million results in Google:

What is SEO

Who benefits SEO?

SEO offers different benefits and utilities. It is important to understand that not all businesses use this tool with the same objective, and therefore the strategies will not be the same, there is no strict guideline to follow. We must generate searches for the product or service that we offer, for example, if we have a very novel product, and therefore, nonexistent for our possible target audience, they will not be made, that is why we need to carry out marketing actions in advance. to know.

Therefore, we must avoid using the SEO tool as an independent strategy, that is, it must be integrated into our marketing plan. Achieving total cohesion of all our actions will ensure that we achieve the objectives set.

Why Is SEO Important?

In short: search is a BIG source of traffic.

In fact, here’s a breakdown of where most website traffic originates:

What is SEO

As you can see, nearly 60% of all traffic on the web starts with a Google search. And if you add together traffic from other popular search engines (like Bing, Yahoo, and YouTube), 70.6% of all traffic originates from a search engine.

Types of SEO:

Search engine optimization is the process of increasing the quality and quantity of website traffic, increasing visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes the purchase of paid placement.

There are two types of SEO

On-Page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Off-Page SEO

Seo is not very difficult. If you have a passion you can do anything. So if you have any question related to this topic you can leave a comment I will response you as soon as possible.

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