How do you increase your organic reach on Facebook? This is a question marketers often ask as Facebook continues to change the algorithm and make it more difficult for us to reach our audience. Facebook remains one of the most important channels for marketers today, and it is vital that we understand what works and what doesn’t. That is what we’ll be talking about in this article.
Understand Facebook Algorithms
First, to get more organic reach on Facebook, we must understand what are the Facebook algorithms looking for? And that is highly engaging content. Facebook wants users to lean in and to feel good about the content that they’re consuming. To have a positive sentiment. Here are my four best content types for maximum organic reach.
1. Publish More Video Content.
into your photo and video posts.
2. Facebook Live Video Broadcasts.
Use the Facebook live streaming feature. Facebook Live gets six times the engagement over regularly uploaded video. You can go live maybe once a week, more if you want. But once a week would be a great start. When you come live on Facebook your followers receive a notification that you have come live and they will come and watch your video and some of them may be shared your video on their timeline or in any Facebook group.
3. Host more Watch Parties.
A Watch Party is where you take any public video, including your own, recorded or live, and you’re basically hosting it for your audience as if it’s live right now. Facebook says people are 800 times more likely to comment on a Watch Party video than if they’re watching the video solo. And, remember, it’s all about engagement. Facebook wants us to create more community and connection through video content.
4. Ask Questions or Create Polls.
1. Post Less Content
Facebook wants you to focus on really good quality posts and just slow down a bit.
Maybe if you’re posting like three a day, try one a day. You’re more likely to reach your audience and get more engagement on that one post than trying to go with more volume.
2. Share you Links on Social Media
Every post on Facebook has its own unique link. It’s the timestamp, the date and time. If you click on that, that gives you the unique URL for that post. Now, you can take that link and then put it over on Twitter, on your email list, on your blog, on Instagram Stories, and you’re letting people know, “Hey, we have a new Facebook post out.”
3. Use Messenger Chatbot
4. Manage your Ads Budget
more reach, and more engagement, even with a small amount of ad budget.
And now for that bonus round I mentioned. I’m gonna share three things that will absolutely zap your organic reach on Facebook.
1. Don’t Even Bother Posting YouTube Links.
YouTube is Facebook’s biggest competitor when it comes to video, and the algorithms pick up that you’ve posted a YouTube video, and you’ll hardly get any reach. However, you might wanna test this one. I have a friend that has a page with about 25,000 fans and he recently got over half a million organic reach on a YouTube video. So sometimes you just never know, and you have to test.
2. Avoid what Facebook Calls Engagement Bait.
That is where you’re trying to cause your audience to engage with you in an inauthentic or inorganic manner and Facebook actually listens to your video, including your Live video while you’re broadcasting for any of those trigger words. Things like the comment below, and please like, and please share. So think of other ways that you can do that. What are your thoughts? What do you think? How have you experienced this? Let us know your thoughts below.
3. Avoiding being Completely Off-Topic and Irrelevant.
So I hope you liked this content and know you have understood how you can increase organic reach on Facebook. Don’t forget to share content because sharing is caring and stay tuned for more amazing information.